Joe’s Academy of Music

Joe’s Academy of Music (JAM) is a performing arts school in Queens, New York. For it’s 20th year in business, JAM was looking to evolve it’s brand. A new visual identity was rolled out with typography and imagery inspired by the school’s St. Alban’s location—a neighborhood known for it’s jazz community. Paired with a new slogan of “Find your rhythm”, JAM was positioned to welcome all ages to pursue the performing arts.

Logo Design

Brand Identity

Website Design

Webflow Development

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

“Joe” is the nickname of Jolander Headley, who co-founded the performing arts school with her husband, Grantley in 1998.

Formerly known as Joe’s Music Center & Performing Arts, the name was updated to Joe’s Academy of Music, allowing an on-brand acronym of JAM.

Formerly known as Joe’s Music Center & Performing Arts, the name was updated to Joe’s Academy of Music, allowing an on-brand acronym of JAM.

Formerly known as Joe’s Music Center & Performing Arts, the name was updated to Joe’s Academy of Music, allowing an on-brand acronym of JAM.

Formerly known as Joe’s Music Center & Performing Arts, the name was updated to Joe’s Academy of Music, allowing an on-brand acronym of JAM.

Formerly known as Joe’s Music Center & Performing Arts, the name was updated to Joe’s Academy of Music, allowing an on-brand acronym of JAM.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

On it’s own, the treble-clef inspired “J” becomes a distinct mark. It’s elegance pays homage to Jolander, the school’s namesake.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

Drawing from JAM's St. Alban's roots, the visual language uses type pairings and image treatments meant to evoke iconic jazz artwork.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

As part of the brand refresh, facilities at JAM were updated, including a new performing arts space complete with the brand colors.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

For the 20th year anniversary, JAM hosted their student’s recital at Carnegie Hall.

Mez Records

Elixir

ASCAP

Offbeat

Copper Fish

Light & Eye

Joe’s Academy of Music