Chirag Madnani is a DJ with an eclectic taste of music. His project Offbeat is a way to curate music outside of the mainstream and share it with the world. The logotype and symbol design were inspired by the origin of sharing your personal playlists—mixtapes.
Logo Design
Brand Identity
The lettermark is meant to suggest a mixtape; the essence of the project.
The lettermark is meant to suggest a mixtape; the essence of the project.
The lettermark is meant to suggest a mixtape; the essence of the project.
The lettermark is meant to suggest a mixtape; the essence of the project.
The lettermark is meant to suggest a mixtape; the essence of the project.
The lettermark is meant to suggest a mixtape; the essence of the project.
The lettermark is meant to suggest a mixtape; the essence of the project.
The lettermark is meant to suggest a mixtape; the essence of the project.
The lettermark is meant to suggest a mixtape; the essence of the project.
The lettermark is meant to suggest a mixtape; the essence of the project.
The lettermark is meant to suggest a mixtape; the essence of the project.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
Artists featured on the mix can be spotlighted on the artwork using the mark’s shape as a frame.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
The wordmark was designed to reflect the corners and circular counters found in the lettermark.
